Services & Packages

Regional-director-level membership expertise — without adding one to your payroll.

Backed by more than a decade inside one of the country's largest private club operators, we do the work most clubs and resorts don't have the bandwidth to do well: turning membership, communications, and programming into engagement people feel and revenue leadership can see.

Our founder moved from Director of Member Relations to National Communications Specialist to Regional Director of Member Experience before going independent. Now that senior-level thinking comes to your club one engagement at a time. Pick the package that fits where you are. If two fit, we combine them.

20+ yrs
in membership, marketing & brand across clubs and resorts
$48M
annual member dues across the portfolio served
20,000+
memberships served (45,000 individuals)
44%
average email open rate across a 33-club portfolio
0→700
members in six months launching a new lifestyle club
~$600K
annual recurring revenue from one membership product, across nine clubs
$150K+
in annual dues from a single program launch (500+ upgrades)

Also: communications lead on multi-million-dollar "reinvention" projects — building the narrative that connects capital investment back to what members asked for. Fluent in both corporate portfolios and member-owned clubs.

Flagship engagement

Membership Launch & Growth Strategy

Rolling out a new membership? Bring in the person who's done it — and made it stick.

Best for: Clubs and resorts launching a new membership, tier, or product — or repositioning an existing one — who want to know it's the right strategy before they bet the season on it, and want a hands-on leader to run it.

You walk away with: a validated membership strategy — and a leader who runs the launch, from the idea to members through the door.
  • Is it the right strategy? Pressure-test the concept, pricing logic, and positioning before launch.
  • Who's the market — and is it real? Define the buyer and validate the demand, so you're not guessing.
  • The rollout, three audiences deep: a plan to bring staff, current members, and prospects along — in that order.
  • Hands-on launch leadership: We spearhead the marketing and execution. Not a deck you're left to run alone.
Or choose a starting point

Five focused packages

Each is a fixed-scope package. Every one can stand alone — or fold into the flagship or an ongoing partnership.

01

The Communications Engine

Content members actually open — and a system your team can run without us.

Best for: Clubs with a strong brand but an inconsistent voice, thin email engagement, or a team stretched too thin to stay ahead of the calendar.

  • Brand voice and messaging guide, tuned to your club's personality
  • A 90-day editorial calendar mapped to renewals, referrals, and events
  • Plug-and-play templates: newsletters, member spotlights, announcements
  • Campaign frameworks for the moments that move revenue
You walk away with: a repeatable content system — not a folder of one-off deliverables — and open rates that beat the industry standard.
02

The In-House Team Accelerator

Turn the team you already have into confident membership marketers.

Best for: Clubs facing turnover, onboarding a new membership or marketing hire, or running communications by instinct instead of a playbook.

  • Role-based playbooks so the work survives any one person leaving
  • Live, practical workshops: voice, email, member journey, programming
  • A library of templates and simple SOPs your team owns
  • A short coaching cadence to lock in the habits after we step back
You walk away with: a trained team and a documented playbook that outlasts the next hire — so good ideas stop walking out the door.
03

The AI-Ready Club

Put AI to work on the busywork, so your team gets back to members.

Best for: Leadership that knows AI matters but doesn't want a science experiment — and wants brand voice and member privacy protected from day one.

  • A workflow audit to find where AI saves real hours (and where it shouldn't touch)
  • A custom prompt library written in your club's voice
  • Tool setup with clear guardrails leadership can sign off on
  • Hands-on staff training so it's used well, not just installed
You walk away with: a practical AI toolkit tuned to your club — with guardrails you can trust and hours back on your team's week.
04

Programming & Experience Architecture

Programming with a point of view — not just a full calendar.

Best for: Clubs and resorts whose calendars look busy but feel scattered, whose signature events have gone stale, or who are building an experience identity from scratch.

  • A programming philosophy and framework — the "why" behind the calendar
  • Signature experiences, milestone and anniversary campaigns, and member-segment programming (wine, wellness, business, women's, young professionals)
  • An annual and seasonal calendar built for participation, not just coverage
  • A simple way to measure what's working, so programming earns its budget
You walk away with: a programming strategy tied to engagement and revenue — and a calendar members plan their month around.
05

Board & Leadership Alignment

Get your board and your strategy pulling in the same direction.

Best for: Boards and executive teams navigating a repositioning, a capital project, generational change, or the friction that comes with all three.

  • Board education on membership, engagement, and where the market is heading
  • Strategic alignment workshops that turn opinions into shared decisions
  • Narrative and presentation development — the story that gets everyone on board
  • Decision frameworks that keep momentum after the meeting ends
You walk away with: an aligned board and one clear story about where the club is going — the difference between a stalled project and a funded one.

How we work together

A defined project

A single package, fixed scope, clear deliverables. You know exactly what you're getting.

A focused sprint

A few weeks of senior firepower to unstick one specific problem — fast.

An ongoing partner

A monthly retainer that folds several packages into steady, senior-level support — without a full-time hire.

A custom project

Something specific in front of you that doesn't fit a box? Tell me the problem and we'll scope it together.

Senior expertise, exactly when you need it — and none of the overhead when you don't.

Request a consultation