For Private Clubs

Make your club the place members can't wait to come back to.

Most clubs don't just have a marketing problem. They have a relevance problem. We help private clubs grow membership, sharpen how they communicate, and build programming people actually show up for — the senior-level work that keeps a club current and full.

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Lauren Harris at City Club Los Angeles
20+ yrs
in membership, marketing & brand across clubs and resorts
$48M
annual member dues across the portfolio served
20,000+
memberships served (45,000 individuals)
44%
average email open rate across a 33-club portfolio
0→700
members in six months launching a new lifestyle club
~$600K
annual recurring revenue from one membership product, across nine clubs
$150K+
in annual dues from a single program launch (500+ upgrades)

A decade inside one of the country's largest private club operators, up to Regional Director of Member Experience — and a current equity-club board seat.

Where we help clubs

Senior expertise, one engagement at a time

Take a single piece, or build a partnership across all of it.

★

Membership Launch & Growth

Pressure-test the strategy, validate the market, and get a hands-on leader who runs the launch — from the idea to members through the door.

01–02

Communications & Team

A content system that lifts open rates and a trained in-house team, so the work keeps running after we step back.

04

Programming & Experience

Programming with a point of view — signature events, milestone campaigns, and member-segment experiences members plan their month around.

05

Board & Reinvestment

Board alignment and the narrative behind capital projects — turning a construction headache into a story members are proud to fund.

03

The AI-Ready Club

Practical AI on the busywork — a workflow audit, a prompt library in your club's voice, and guardrails leadership can sign off on.

See the full menu

Every package, plus how we can work together.

Services & packages

Trying to grow, reposition, or feel current again?

Tell us what your club is working on. If it's a fit, we'll find the smartest way in.

Request a consultation